“We’ve used the $100,000 Wedding contest for three years now, and our engagement business keeps growing. We love seeing the pictures of our happy couples Online!”

–Marc Bridge, Vice President, Marketing
Ben Bridge Jeweler

Ben Bridge
$100,000 Wedding of the Century

Our client wanted to expand their social media presence while also increasing brand awareness and building their marketing database. Focusing on the “young love” target audience, we created the Ben Bridge $100,000 Wedding of the Century, a social contest built on custom backend supported by digital and traditional media, including television radio and in-store displays.

Ben Bridge went from social obscurity to a shining example of social media success. Thousands of couples entered the contest and tens of thousands voted for their friends by providing their contact information and access to their own social networks (required for entry). Ben Bridge’s reach expanded into their social sphere and beyond. Entrants were re-targeted with our award-winning bridal catalog, email marketing, social posts, and online ads. More importantly, they became diamond engagement and bridal customers, doubling engagement ring sales in three years.