Email from the “interface” theme

Banner from the “spam protection” theme

Sign out page from the “features” theme. Targeted at current Gmail users

Microsoft Outlook.com
Interactive Advertising Campaign

Microsoft launched Outlook.com, a new webmail service as a replacement for Hotmail, which had become old and outdated. Our strategy was informed by research that told us consumers used Hotmail addresses as a secondary “junk” address, and, therefore, we placed launch campaign pieces on the Hotmail sign in and sign out pages so we could catch users on the way in or way out. Other placements included external banners and emails. Our team was tasked with creating a four-pronged digital campaign focusing on unique aspects of the new Outlook.com: spam protection, the clean new interface, specific new features, and brand perception.