Social and integrated content marketing for an audience of IT pros, developers, and students. Work included organic and paid social posts, social video, and digital marketing campaigns.

Creating entertaining, social-first content for an IT and dev audience is an interersting challenge. One of our most successful approaches was to create inspirational memes to encourage them on their learning journey.

The “Select Yourself” pull marketing social post generated one of the most engagement and clicks to site than any other post in Microsoft Learning Facebook Page history.

With over 8000 engagements and 235,000 impressions the Python video had the highest reach of all Microsoft Learning’s organic content. It was one of the most successful posts ever.

It was part of a series of small ”snackable” and shareable videos promoting learning content, supporting a course that gave learners an introduction to learning Python.