Microsoft
Do 1 Thing Videos
Microsoft’s Safer Online department wanted to promote smart sharing habits on social media. We enlisted viral video star Jack Vale to spread the word. My team filmed Jack in Venice Beach as he pranked unsuspecting people who shared a little too much on social media. We created animated illustrations that tied our host’s world into the flat, colorful, world of Microsoft’s brand.
Microsoft
Do 1 Thing Site
We created a landing page to showcase the Jack Vale prank videos and information about internet safety. The page allowed users to submit tips of their own. For each tip shared on the site and for each social share, Microsoft donated a small amount to charity. After the site launched, we met Microsoft’s six month goal in only 24 hours.
